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The Curse of The Third Thursday

by Zack Cahill

The third Thursday in January. That’s when most people quit the gym. That’s when the majority of new gym members throw in the towel. They don’t even make it a whole month. That’s last week!  It’s all over already. Nutrition wise, people tend to hold out a little longer. The dining app FourSquare identified an annual “fall off the wagon day”, … Continue reading


Why Hard Rules Make It Easy

by Zack Cahill

Let’s take two examples of fat loss strategies. Call them New Years resolutions if you like. Option one is “Cut down drinking and eat more fresh veg and high quality protein.” Option two is “Drop carbs for two weeks and go zero alcohol for a month.” Which is best? The answers tend to be quite polarising. Many people in the … Continue reading


Should Women Train Like Men?

by Zack Cahill

We’ve come a long way in the past decade. We can 3D print a prosthetic leg, summon all human knowledge on a black rectangle that lives in our pockets and there are like a hundred more flavours of Ben and Jerry’s.   Another way we’ve made progress is in gym culture. In the past the gym could be a pretty … Continue reading


The Game Changers Documentary Is Full of Sh*t

by Zack Cahill

The Game Changers has just appeared on Netflix and it definitely has people in the fitness industry talking. If you haven’t heard of it, its a pro-vegan documentary that stresses the importance of a plant based diet for health and environmental reasons. Which is all pretty unremarkable, we’ve heard it before. So who cares? Well, for one, Arnold Schwarzenegger is … Continue reading


Willpower Is Rubbish

by Zack Cahill

Willpower is rubbish. It’s weak, it takes massive effort and it *always* crack or runs out eventually. I suggest you rely on willpower as little as possible. There’s always going to be scenarios where you need to use willpower, an unexpected work drinks you cant swerve during Sober October for example, things are going to come up. But wherever possible, … Continue reading


Cold Showers: Better Than Coffee… If You’re Tough Enough

by Zack Cahill

Recently I’ve been struggling to wake up in the morning. Nothing much has changed, not my diet or training plan, the only factor I can think of is that the days are getting shorter. It’s hard to gleefully leap out of bed when you’re waking up in a room as dark as the inside of a cow. So what’s to … Continue reading